ORLANDO — Research In Motion unveiled a lower-cost BlackBerry aimed at consumers in emerging markets on Tuesday, stepping up its efforts to regain market share lost to Apple’s iPhone and Android devices powered by Google’s software.
The lower-cost gadget, called the Q5, is the company’s third smartphone to run the new BlackBerry 10 system. It will have a physical keyboard, something that sets RIM’s devices apart from Apple’s iPhone and most Android phones.
RIM chief executive Thorsten Heins said the ‘‘slim, sleek’’ device will be available in red, black, white, and pink. He announced the phone to a packed ballroom to open RIM’s annual three-day conference in Orlando.
The device will be available in Europe, the Middle East, Africa, Asia (including the Asia Pacific region), and Latin America beginning in July. The Q5 isn’t expected to be released in North America for now. The company did not disclose prices for the new phone.
RIM’s higher-tier Q10 has been released in most markets, but delays have meant that US carriers aren’t likely to have it until June. The US delays complicate RIM’s effort to hang on to customers tempted by Apple’s iPhone and a range of Android smartphones. Even as the BlackBerry has fallen behind rivals in recent years, many users have remained loyal because they prefer a physical keyboard over the touchscreen found on other devices.