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The Boston Globe

Business

Innovators | Technology

Building online ads that aren’t annoying

Lars Albright, SessionM

Lars Albright is a man who knows his way around the ever-changing mobile landscape.

His latest venture is SessionM, a new angle in mobile advertising. Rather than posting passive banner ads that get lost on small smartphone screens, SessionM creates mini-games that app users can play to unlock rewards, becoming engaged audiences for brands such as Adidas, Volvo, McDonald’s, and Ford.

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