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The Boston Globe

Business

Innovation Economy

In social media age, cold calls can freeze you out

Hi, this is Scott Kirsner, and I’m calling to gauge your interest in an incredibly enlightening column about cold-calling that will set you back a mere $3.50 as part of today’s Boston Globe.

No one likes making cold calls, or firing off cold e-mails. No one likes receiving them. And in the age of caller ID and automatic inbox filtering, pitching yourself, your product, or your start-up idea without some sort of “warm” connection to the recipient is increasingly like tossing a small stone into a very deep well.

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