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The Boston Globe

Business

Kellogg launches latest expansion of Special K line

NEW YORK — Special K was once just a line of cereals. Today, it’s a diet food empire.

The brand first hit shelves in 1955 as a no-frills breakfast alternative but now caters to dieters who see its airy chips and pastries as a way to beat cravings and lose weight. And this summer, Kellogg Co. is building on its biggest moneymaker with a ‘‘hot cereal’’ called Special K Nourish that’s made with quinoa and other grains.

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