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The Boston Globe

Business

Boston and Melbourne team up on tourism advertising

Boston will take on an Aussie flair this summer when advertisements promoting Melbourne are plastered on benches and bus shelters around the city. At the same time, more than 10,000 miles away, Boston’s image will get a similar boost Down Under.

It’s all part of a tourism advertising trade between the sister cities: Melbourne puts up posters bolstering Boston, Boston rolls out ads plugging Melbourne, and visitor numbers soar — that’s the idea, anyway.

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