You can now read 10 articles in a month for free on BostonGlobe.com. Read as much as you want anywhere and anytime for just 99¢.

The Boston Globe

Business

Wendy’s new pretzel burger isn’t just about taste

NEW YORK — All the online buzz aside, there’s another reason why Wendy’s impending rollout of a pretzel burger has the fast-food chain excited: the profit margins.

The Associated Press reported in January that Wendy’s was testing the ‘‘Pretzel Bacon Cheeseburger’’ in select locations including Miami. Then an analyst for Janney Montgomery Scott recently noted that the company said the burger would be rolled out nationally this year as a promotional item, sparking plenty of online chatter this week, mostly positive.

Loading comments...

You have reached the limit of 10 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week