Business

Mass. Movers

Might suitors be eyeing Constant Contact?

Gail F. Goodman is CEO of Constant Contact. It sells e-mail marketing software.

Essdras M Suarez/Globe Staff/2011

Gail F. Goodman is CEO of Constant Contact. It sells e-mail marketing software.

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Salesforce.com’s $2.5 billion acquisition of ExactTarget is the latest high-profile deal for a Web marketer as the largest enterprise software companies plunge into online marketing, Dow Jones reported. “This deal does put the other large software vendors in the hunt for marketing assets,” the story quoted Pat Walravens of JMP Securities as saying. Another company that might be a takeover target is Waltham-based Constant Contact Inc., Wells Fargo analyst Jason Maynard told clients.

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