Business

Spirit Airlines starts serving wine in cans

Spirit Airlines is known for its low fares and extra fees.

Associated Press/File

Spirit Airlines is known for its low fares and extra fees.

NEW YORK — Spirit Airlines, the low-cost carrier known for extra fees and cheeky ads, is now pouring wine out of aluminum cans.

Starting this week, passengers can purchase white moscato or strawberry moscato wine from Friends Fun Wine, an Aventura, Fla., company. Spirit will continue to sell mini bottles of Sutter Home wine.

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The can of wine is larger — 250 milliliters to the bottle’s 187 — but it doesn’t pack as much of a punch. The canned wine is 6 percent alcohol by volume. Sutter Home is 13 percent.

Spirit likes the cans because they are easier to stack and store. They also weigh less.

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This is the latest cost-saving move from the Miramar, Fla.-based airline, which charges $3 for water and $35 to place a bag in the overhead bin.

Spirit will have to overcome some skeptical passengers.

‘‘My wine consumption stops at a plastic bottle,’’ said Ben Granucci, an aviation enthusiast from New York. ‘‘I just don’t want that metallic taste in my mouth.’’

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But Spirit chief executive Ben Baldanza isn’t worried. He admits there might be some jokes but is sure passengers will spend $7 for a can — or $12 for two cans — to sip some wine.

‘‘People adapt,’’ Baldanza said. ‘‘Your choices at 30,000 feet are pretty limited.’’

Associated Press

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