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The Boston Globe


Cadillac signs on to Hill Holliday ad firm

Will take lead on account worth up to $250m

Boston’s Hill Holliday and two other members of advertising giant Interpublic Group landed a plum new contract Tuesday — the multimillion-dollar campaign for Cadillac.

The three Interpublic firms, which also include Campbell-Ewald and Lowe, beat out Cadillac’s current advertising company, the Fallon unit of Publicis Groupe, for a contract that, according to published accounts, could be worth as much as $250 million. The three companies will create a unit called Rogue to handle the Cadillac account for its parent company, General Motors Co., with Hill Holliday leading the creative and strategy portions.

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