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The Boston Globe

Business

Patriots capitalizing on Tebow marketability

Before Tim Tebow even had a number on the New England Patriots roster, his jersey was selling online at the team’s pro shop for $99.95.

One day after signing the former Heisman Trophy winner as a third-string quarterback, the Pats wasted no time capitalizing on one of the NFL’s most marketable players. They offered fans a chance to preorder Tebow’s replica jersey, which the team said would be shipped whenever he was assigned a number.

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