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The Boston Globe


Strategy is crucial for selling NFL gear

Marketers work to keep fans happy — and spending

The hot new line of New England Patriots apparel for the 2014 season is on the runway at NFL headquarters in New York right now, under review by league officials before making its way onto racks at the team pro shop and into the wardrobes of football fans.

That’s right — the hot new line for the 2014 season.

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