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Innovation Economy

New app offers home delivery of wine, beer

EverTrue’s Elisabeth Carpenter.

EverTrue’s Elisabeth Carpenter.

Highlights from the Innovation Economy blog.

Add more things to what you can procure with a mobile app: a case of Sam Adams Summer, a bottle of red, or a fifth of Jack Daniels.

A start-up called Drizly launched an app last month that promises to put booze on your doorstep in 20 minutes to an hour, seven days a week, with a $20 order minimum. (The delivery fee is $5.) And they deliver to towns like Wellesley that do not have liquor stores.

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So far, Drizly is getting about 50 orders a week, cofounder and CEO Nicholas Rellas said. The average order size is more than three times the average in-store purchase.

Drizly plans to sell delivery territories to liquor stores, some of which already deliver. The app acts simply as an order-forwarding service. Drivers use an app produced by Drizly’s sister company, Mident, to check IDs or purchases. Drizly’s initial delivery partner is Gordon’s Wine and Spirits in Watertown; Medway-based Advanced ID Detection is an equal partner in the Mident venture.

Rellas envisions that advertising will play a role in generating revenue for his business, encouraging customers to try new brands. “The $5 delivery fee could be discounted by watching ads, or trying a new product,” he said.

As for when you can use Drizly: It will not help you get alcohol after the neighborhood packie has closed. “We make sure, by law, the items are in the hands of the customers before the liquor store closes,” Rellas explained.

TripAdvisor launches multijob hiring

How do you find a software developer to fill an open job at your company in 2013?

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TripAdvisor, the Newton-based network of travel sites, says the answer may be to offer him or her more than one job. Its web engineering program offers new hires — many of them recent graduates — a series of three- or four-month stints in different departments. The program has been “in beta” for two years but is officially being launched this summer.

About 30 recent TripAdvisor hires are participating or have participated. The company hopes to recruit about 100 more this year.

Start-up focuses on alumni outreach

Elisabeth Carpenter was among the first employees at Brightcove, the online video-hosting company. And a Brightcove connection led her to her new gig: chief operating officer at EverTrue, a Boston start-up that has raised $6.5 million and happens to be in the same building as Brightcove: Atlantic Wharf.

Carpenter helped build sales, customer support, and services over seven years at Brightcove but left last June. She took time off, helping to organize her 25th Harvard College reunion and a 30th high school reunion.

“With both of those, I was dealing with the reality of all the bad information and incomplete information that all of these institutions have on their alumni,” she said. “They have a hard time getting alumni to show up at a reunion, much less donate.” That’s the problem EverTrue aims to address: helping schools keep tabs on alumni.

Among the early investors was Bob Mason, a cofounder at Brightcove who introduced Carpenter to EverTrue founder Brent Grinna. She joined the company last month.

Brightcove went public in 2012. Mason is an angel investor and mentor at TechStars Boston. Former sales VP Steve Green is running sales at database startup NuoDB. Hossein Kash Razzaghi and two other Brightcove veterans started Fancred, a mobile app for sports aficionados. Tareef Kawaf, who had been SVP of engineering and operations at Brightcove, is president at RStudio, a Boston start-up.

And the guy responsible for filling all those open jobs, Edward Godin? Well, Brightcove’s former chief people officer just left to run human resources at DataXu, a digital marketing start-up in Boston.

For the full Innovation Economy blog, updated daily, visit www.boston.com/innovation.

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