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The Boston Globe

Business

Mars follows Hershey’s lead with bite-size Snickers

NEW YORK — Copying the strategy of Hershey Co., its archrival Mars has introduced a bite-size Snickers and will begin promoting it Monday through advertising and social media.

Mars began distributing the new product, Snickers Bites, in May. It is a small, unwrapped cube of Snickers, sold in a 2.83-ounce bag and an 8-ounce resealable pouch, which is meant to be shared. Suggested retail prices are $1.49 and $2.99.

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