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The Boston Globe

Business

With some tweaks, cans make comeback in craft beer

RICHMOND — Nearly 80 years ago, Richmond revolutionized the beer world. For it was in this Southern city in 1935 that canned beer — complete with how-to instructions — was first sold.

Krueger’s Cream Ale and its punch-top can became an instant hit, propelling the humble beer can to iconic status. That is, until Americans returned to bottles and the beloved craft brews they contained, a cultural turn that left canned beer looking decidedly low-brow.

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