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Business

Market Movers

Zynga surges as it replaces chief executive

Don Mattrick (right) takes over from Mark Pincus with a big test: reclaiming the top spot on Facebook from King.com.

GlobeNewswire

Don Mattrick (right) takes over from Mark Pincus with a big test: reclaiming the top spot on Facebook from King.com.

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Zynga Inc. rose after founder Mark Pincus said he was stepping down as CEO of the troubled game firm, maker of “Farmville.” He is replaced by Don Mattrick, who has been leading Microsoft’s Xbox division. It’s an effort to recharge growth at Zynga, whose shares have lost more than two-thirds since their 2011 initial public offering. Mattrick’s challenge will be twofold: winning Facebook gamers back from King.com and wooing players who favor mobile devices.

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