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    Priceline rallies for a 9th straight day

    William Shatner is a longtime spokesman for Priceline.com.
    Priceline.com via Associated Press
    William Shatner is a longtime spokesman for Priceline.com.

    Priceline.com added 3.9 percent on the ninth straight day the stock rose. The shares have added 10 percent since June 24, Bloomberg News said. Morgan Stanley upgraded the online travel agent to “overweight,” meaning investors should buy the stock, on expectations the company will fetch a higher valuation as its profit margin stabilizes amid market-share gains. Analysts at the bank say Priceline can climb as high as $1,010 as it continues to grow internationally.

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