NEW YORK — Twinkies don’t last forever, but they’ll have more staying power than most people remember when they return next week.
Hostess Brands LLC says the spongy yellow cakes will have a shelf life of 45 days when they start hitting shelves again July 15.
That’s nearly three weeks longer than the 26 days the previous owner had stated as the shelf life for Twinkies.
A spokeswoman for Hostess, Hannah Arnold, says the change to extend the shelf life was actually made by the old company that went bankrupt, with the longer-lasting cakes arriving on Nov. 1 of last year.
But the old company went out of business and stopped production just weeks later.
Arnold declined to say what changes were made to extend the shelf life.
The New York Post reported last week that Hostess will start freezing some of its cakes to extend their shelf life. That means that Twinkies would be delivered to stores frozen so retailers can stamp their own expiration dates on the cakes.