Business

Twinkies will last even longer

The longer-lasting Twinkies hit the shelves last November, before their original maker went bankrupt.

Brennan Linsley/Associated Press/File

The longer-lasting Twinkies hit the shelves last November, before their original maker went bankrupt.

NEW YORK — Twinkies don’t last forever, but they’ll have more staying power than most people remember when they return next week.

Hostess Brands LLC says the spongy yellow cakes will have a shelf life of 45 days when they start hitting shelves again July 15.

Advertisement

That’s nearly three weeks longer than the 26 days the previous owner had stated as the shelf life for Twinkies.

A spokeswoman for Hostess, Hannah Arnold, says the change to extend the shelf life was actually made by the old company that went bankrupt, with the longer-lasting cakes arriving on Nov. 1 of last year.

Get Talking Points in your inbox:
An afternoon recap of the day’s most important business news, delivered weekdays.
Thank you for signing up! Sign up for more newsletters here

But the old company went out of business and stopped production just weeks later.

Arnold declined to say what changes were made to extend the shelf life.

The New York Post reported last week that Hostess will start freezing some of its cakes to extend their shelf life. That means that Twinkies would be delivered to stores frozen so retailers can stamp their own expiration dates on the cakes.

Loading comments...
Real journalists. Real journalism. Subscribe to The Boston Globe today.