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    Ad firm to be in World Trade Center

    A crane worked on the seventh floor of 3 World Trade Center in October.
    Mark Lennihan/Associated Press/File
    A crane worked on the seventh floor of 3 World Trade Center in October.

    NEW YORK — The World Trade Center is taking another big step in recovering from the 2001 terror attack with a major new tenant in a rising skyscraper.

    A person familiar with the negotiations told the Associated Press on Tuesday advertising company GroupM has reached agreement with developer Larry Silverstein for space in 3 World Trade Center. The person spoke on condition of anonymity because talks are still underway.

    The person says GroupM is moving into nine lower floors of the 80-story, $2 billion tower slated to be finished by 2016. The final contract has yet to be signed.

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    The Manhattan site now has three commercial towers under construction that real estate analyst Dan Fasulo calls the core of the new trade center.

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    GroupM is part of the marketing company WPP Group.

    Associated Press