You can now read 10 articles in a month for free on BostonGlobe.com. Read as much as you want anywhere and anytime for just 99¢.

The Boston Globe

Business

Ad firm to be in World Trade Center

A crane worked on the seventh floor of 3 World Trade Center in October.

Mark Lennihan/Associated Press/File

A crane worked on the seventh floor of 3 World Trade Center in October.

NEW YORK — The World Trade Center is taking another big step in recovering from the 2001 terror attack with a major new tenant in a rising skyscraper.

A person familiar with the negotiations told the Associated Press on Tuesday advertising company GroupM has reached agreement with developer Larry Silverstein for space in 3 World Trade Center. The person spoke on condition of anonymity because talks are still underway.

Continue reading below

The person says GroupM is moving into nine lower floors of the 80-story, $2 billion tower slated to be finished by 2016. The final contract has yet to be signed.

The Manhattan site now has three commercial towers under construction that real estate analyst Dan Fasulo calls the core of the new trade center.

GroupM is part of the marketing company WPP Group.

You have reached the limit of 10 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week