Nervous dental patients who make their first visit to Dr. Sree Koka may feel calmer because they have watched his video on YouTube. It answers many of their questions: Is the doctor male or female? Does he speak English? Is he nice?
In the video, Koka introduces himself, cracks a few jokes, and suggests what patients should think about for their first appointment. He created the spot while attending MIT’s Executive MBA Program where he learned the benefits of focusing on personal relationships, not just technical expertise.