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The Boston Globe

Business

Omnicom, Publicis to merge, creating top ad company

New firm will be worth $35.1b

PARIS — Two leading advertising companies, Omnicom Group and Publicis Groupe, on Sunday announced a merger that would create the world’s biggest family of agencies, with a stock market value of $35.1 billion and 130,000 employees.

The combination of Publicis, based in Paris, and Omnicom of New York would supplant the advertising industry leader, WPP of London.

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