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The Boston Globe

Business

For Clover CEO, openness is first

Clover Food Lab chief executive Ayr Muir has never been one to shy away from conflict, using his uncommonly open company blog to air disputes with employees and poke fun at what he considers meaningless “best of” awards given to Clover. And, like many successful people, Muir has a knack for finding the positive in a negative situation.

So when health inspectors tied a recent salmonella outbreak to his chain of vegetarian fast-food restaurants, Muir took the highly unusual step of breaking the news himself, posting updates as the investigation progressed during the nearly two weeks that his operation was shut down. And then he committed himself to becoming a pioneer in food safety.

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