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The Boston Globe

Business

Aquarium unveils TV ads

After debuting its renovated 200,000-gallon ocean tank last month, the New England Aquarium is now trying to lure visitors with television ads shot with high-tech cameras that make the fish on the screen look real enough to touch.

“It’s just you, the animals, and your imagination,” said Nick Bontaites, creative director at the advertising agency Connelly Partners, which designed the ad campaign. “We landed on a creative platform and narrative that emulates the actual aquarium experience.”

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