You can now read 10 articles in a month for free on Read as much as you want anywhere and anytime for just 99¢.

The Boston Globe


Aquarium unveils TV ads

After debuting its renovated 200,000-gallon ocean tank last month, the New England Aquarium is now trying to lure visitors with television ads shot with high-tech cameras that make the fish on the screen look real enough to touch.

“It’s just you, the animals, and your imagination,” said Nick Bontaites, creative director at the advertising agency Connelly Partners, which designed the ad campaign. “We landed on a creative platform and narrative that emulates the actual aquarium experience.”

Loading comments...

You have reached the limit of 10 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week