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The Boston Globe

Business

CBS calls ‘a la carte’ cable offer a sham

LOS ANGELES — Time Warner Cable Inc. CEO Glenn Britt has offered to end a four-day blackout of CBS stations in three major cities, saying the cable operator would allow CBS to sell its stations’ signal ‘‘a la carte’’ to consumers instead of bundling it with other channels.

That would ‘‘allow customers to decide for themselves how much value they ascribe to CBS programming,’’ Britt said in a letter to CBS CEO Leslie Moonves that was released to the media.

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