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The Boston Globe


On the Job

Steering cab drivers into the app age

In helping to launch e-hailing taxi app Hailo’s US debut in Boston last year, Vanessa Kafka spent weeks riding cabs, talking to drivers, and doing research on how taxi markets work in Boston. “The taxi industry globally is more than 400 years old, and like anything that age, has room to grow and improve,” said Kafka, the Boston general manager for British-based Hailo.

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