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The Boston Globe

Business

Connelly Partners, ISM form unit specializing in travel and leisure marketing

Boston ad agency Connelly Partners and ISM announced a merger agreement Thursday that creates a new travel and hospitality marketing offering titled ISM/CP Travel & Lifestyle Group.

The combination brings total headcount to more than 100 employees, and the coming together means that the firms will now have the size and scale to woo larger clients. The combination will also enable ISM to take advantage of Connelly Partners’ expertise in digital and social media marketing in serving current clients and pitching new ones. Connelly Partners currently has about 70 employees.

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