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The Boston Globe

Business

GM gets back in the Super Bowl game

DETROIT — General Motors is bringing its ads back to football’s biggest game. The Chevrolet brand will be at next year’s Super Bowl.

GM said in May 2012 that it was walking away from the National Football League championship game, because a price increase from CBS was too steep — over $4 million for a 30-second TV spot. Later, GM dismissed the marketing director who made the decision.

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On Friday, GM said it has reversed course. The Feb. 2 game comes as Chevrolet rolls out a dozen models. The rollouts started this year and run to the end of next year.

The model launches include the Silverado, GM’s top-selling vehicle.

This year’s Super Bowl ranked as the third most-watched program in US television history. Nielsen Co. said an estimated 108.4 million people watched.

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