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The Boston Globe


Retailers tap software to pick best locations for new stores

A Dunkin’ Donuts store on Woburn’s Main Street relocated less than 100 yards — from one end of a tiny strip mall to another — and added a drive-through last year. Sales soared more than 50 percent.

The reason seems simple: Drive-throughs attract more on-the-go coffee drinkers. But the move was guided by a software program that aggregated data on demographics, competition, and traffic, leading Dunkin’ to conclude the store’s sales would explode with the change.

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