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The Boston Globe

Business

Innovation economy

Start-ups take on tough customers: lawyers

Why did the entrepreneur want to sell to the lawyer?

That’s not a lawyer joke; I’m actually wondering why. There’s a noticeable increase in Boston-area start-ups pitching new technologies to law firms or corporate legal departments. But those aren’t exactly the most enthusiastic buyers of technology — and that’s according to the very entrepreneurs who are pitching new products.

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