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The Boston Globe

Business

Etiquette at Work

Keep image consistent on social networks

I recently asked Anna, “What do you mean by congruency equals trust?” Anna, a fifth-generation Post, teaches business etiquette seminars for companies all over the United States, and I’ve come to rely on her for explaining the intricacies of social networking and how people can screw up their business — if not their personal — lives, by what they post online.

One of the most important qualities you develop with the people in your life is trust. Trust is built over time. Trust evolves because you engage in actions that engender confidence. As a result, people are comfortable with you, and when done consistently, that grows trust in you. And that’s where the concept of “congruency equals trust” in social networking comes in.

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