Behind almost every slick fashion editorial and advertising campaign is a professional fashion stylist like Evan Crothers. Crothers, a Boston stylist who has worked for TJX Cos., Rue La La, Converse, FashionPlaytes, and other clients, said creating the “look” might seem glamorous, but it requires days of preparation, including shopping for hundreds of clothing items and accessories to be used in the shoot.
On the day of the shoot, Crothers, 32, decides what ensemble is appropriate for each model, making last minute alternations as needed, pinning, tucking, and pressing.
“Should a shirt be tucked in? Does this plaid go well with textured pants? Would this dress look good with boots or high heels?” Crothers said. “These are the sorts of decisions that add up to a flattering and appropriate image, from head to toe.”
What are all these kids’ clothes for?
I’m styling for Kurb.com, a start-up that’s developing a new “re-commerce” category for consignment goods and clothing. The photo shoot aimed at three moods — rocker kid, VIP disco party, and bohemian — and I had to develop these concepts.
How do you work with the other members of the creative team?
Whether it’s the art director, photographer, makeup artist, or model, we are all there to facilitate the client’s needs. We’ll have mood boards or inspiration pictures that communicate design concepts to the entire team. It’s a very collaborative process.
How did you become a stylist?
I’ve always had a flare for fashion. I started out in theater casting then became a model booker. I started assisting different stylists then found myself as a fashion stylist working for the online company Rue La La.
What props do you bring to every shoot?
I just got my brand-new handheld steamer. I also have a whole style kit, including straight and safety pins, double-sided tape, and lots of clamps for when stuff doesn’t fit. I also bring accessories that I’ve accumulated over the years, such as belts and hats, because you never know when you’ll need them.
What was your most difficult styling assignment?
I had to style a celebrity for the cover of her new album. She wanted to look like she was 18, and she was 48.
As a stylist, you use an agency, why is that?
I’m represented by Ennis Inc. An agent helps create opportunities to work with new clients, helps expedite payment, and manage your career. They take a percentage of your earnings in return.
Who would you love to dress?
Lady Ga Ga, because she’s open to taking any kind of fashion risk.