You can now read 10 articles in a month for free on BostonGlobe.com. Read as much as you want anywhere and anytime for just 99¢.

The Boston Globe

Business

On the Job

Where social media and spinning meet

When first-time entrepreneur Jessica Bashelor, 25, decided to open her own indoor cycling studio in South Boston this summer, her strategy included a social media plan to create buzz and a “gym culture” that attracted millennials.

“Opening a gym isn’t just about laying out different pieces of equipment, but also creating a space that helps change people’s lives by encouraging community and fitness,” said Bashelor, whose studio, The Handle Bar, offers a high-intensity spin class.

Loading comments...

You have reached the limit of 10 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week