NEW YORK — Burger King wants people to feel less guilty about eating its french fries.
The world’s number two hamburger chain launched a new crinkle-cut french fry on Tuesday that it says has about 20 percent fewer calories than its regular fries.
The chain says a small order of the new ‘‘Satisfries’’ clocks in at 270 calories because of a new batter that doesn’t absorb as much oil. By comparison, a small order of regular fries has 340 calories.
The concept of taking an indulgent food and removing some of the guilt isn’t new, of course. Such creations play on people’s inability to give up their food vices, even as they struggle to eat better.
Burger King executives say people won’t be able to tell that Satisfries are lower in calories. It says they use the same ingredients as its regular fries — potatoes, oil, and batter. To keep kitchen operations simple, they’re even made in the same fryers and cooked for the same amount of time as regular fries.
The difference is that the proportions of the batter’s ingredients are adjusted so that it blocks out more oil, Burger King says. The crinkle-cut shape is in part so workers will be able to easily distinguish them from the regular fries when they’re deep frying them together.