Business

McDonald’s adding pumpkin latte

CHICAGO — McDonald’s Corp. is adding pumpkin-spice lattes to lure the Starbucks crowd and boost traffic.

The McCafe pumpkin latte will come in three sizes and be available with whole or nonfat milk, the company said. A 16-ounce latte with whole milk has 340 calories and will cost $2.89. A regular coffee is $1. The lattes are being introduced this month and will sell through mid-November.

Advertisement

McDonald’s, the world’s largest restaurant chain, has been introducing pricier items such as chicken wings, McWraps, and steak breakfast sandwiches to maintain profitability in the face of higher costs. At the same time, the company is expanding its value menu to draw bargain-seeking diners.

‘‘They’re trying to further refine the so-called barbell’’ strategy of selling low-priced, value items along with more expensive fare, John Gordon, principal at San Diego-based Pacific Management Consulting Group and adviser to restaurant franchisees, said in an interview.

Loading comments...
Real journalists. Real journalism. Subscribe to The Boston Globe today.
You're reading  1 of 5 free articles.
Get UNLIMITED access for only 99¢ per week Subscribe Now >
You're reading1 of 5 free articles.Keep scrolling to see more articles recomended for you Subscribe now
We hope you've enjoyed your 5 free articles.
Continue reading by subscribing to Globe.com for just 99¢.
 Already a member? Log in Home
Subscriber Log In

We hope you've enjoyed your 5 free articles'

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week
Marketing image of BostonGlobe.com
Marketing image of BostonGlobe.com