CHICAGO — McDonald’s Corp. is adding pumpkin-spice lattes to lure the Starbucks crowd and boost traffic.
The McCafe pumpkin latte will come in three sizes and be available with whole or nonfat milk, the company said. A 16-ounce latte with whole milk has 340 calories and will cost $2.89. A regular coffee is $1. The lattes are being introduced this month and will sell through mid-November.
McDonald’s, the world’s largest restaurant chain, has been introducing pricier items such as chicken wings, McWraps, and steak breakfast sandwiches to maintain profitability in the face of higher costs. At the same time, the company is expanding its value menu to draw bargain-seeking diners.
‘‘They’re trying to further refine the so-called barbell’’ strategy of selling low-priced, value items along with more expensive fare, John Gordon, principal at San Diego-based Pacific Management Consulting Group and adviser to restaurant franchisees, said in an interview.