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The Boston Globe

Business

This season, the Bruins are the ticket

It wasn’t that long ago the Boston Bruins could barely give away tickets. One of the National Hockey League’s founding franchises was so unpopular that in the 2006-2007 season it ranked 25th out of 30 teams in attendance.

But as the Bruins embark on a new season with high expectations, they have rebounded so high that fans are clamoring for seats at TD Garden, routinely paying double the face value of tickets to sold-out games on websites such as StubHub.com. The average sale price for a regular-season ticket on the secondary market is $218.75, according to the ticket aggregator TiqIQ, 35 percent higher than it was at the start of last season.

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