Market Movers

Advertisements set to appear on Instagram

Facebook bought Instagram for more than $700 million.
AFP/Getty Images/File
Facebook bought Instagram for more than $700 million.

Facebook Inc., operator of the world’s most popular social network, will sell ads on Instagram, the first effort to make money from Facebook’s largest buy on record. Promotions will start to appear on the mobile application, which lets users share images from smartphones, in the next couple of months in the United States, Facebook said in a blog post. Facebook is seeking new ways to drive revenue from mobile devices as users increasingly access digital services from wireless devices. While mobile made up 41 percent of ad revenue in the second quarter, Facebook is far outpaced by Google, according to EMarketer Inc.