You can now read 10 articles in a month for free on BostonGlobe.com. Read as much as you want anywhere and anytime for just 99¢.

The Boston Globe

Business

For fashion designers, IPOs are in right now

Shares of Michael Kors Holdings have soared since 2011.

Emmanuel Dunand/AFP/Getty Images

Shares of Michael Kors Holdings have soared since 2011.

With his red-carpet gowns, lush cashmere sweaters, and jet-set shoulder totes, Michael Kors has influenced fellow designers across the globe.

These days, though, Kors is inspiring the fashion world not only with his “affordable luxury” merchandise, but also with the extraordinary success of his initial public offering nearly two years ago.

Continue reading below

On Wednesday, Marc Jacobs announced his departure from Louis Vuitton to focus on an IPO of his own brand. Last year, Diane Von Furstenberg set off speculation about a stock offering when she hired a top-level fashion executive in a push to expand her business. And while Tory Burch has denied any near-term interest in an IPO, there are persistent whispers of a Wall Street debut.

Call it the Michael Kors effect.

When a company receives such an exuberant reception from stock investors, bankers say, it naturally causes similarly positioned businesses to think: Why not me?

“You might not see these designers filing for an IPO tomorrow, but they have all had discussions with advisers and are positioning themselves to go public,” said a senior executive at a large investment bank who requested anonymity because of his involvement in some of those private conversations.

“And you can be sure,” he said, “that the Kors juggernaut looms large in these talks.”

Shares of Michael Kors Holdings have more than tripled since their December 2011 offering, making the IPO one of the most successful in recent years .

Now, it has a stock market value of $15.3 billion, recently surpassing the $15.2 billion market capitalization of Ralph Lauren. The blazing performance of Michael Kors stock has created extraordinary wealth for its namesake, a Fashion Institute of Technology dropout who rose to fame on the show “Project Runway.”

Kors, 54, has sold shares in his company totaling about $700 million and still holds stock valued at roughly $330 million. His financial backers and senior executives have also cashed in.

Sportswear Holdings, a private equity firm, has disposed of about $3 billion worth of its shares. John D. Idol, the chief executive of Michael Kors, has sold more than $400 million of his holdings.

Although they have not received nearly the attention of blockbuster technology offerings like Facebook’s debut last year and Twitter’s pending deal, fashion IPOs are in vogue on Wall Street.

Vince, a luxury apparel brand owned by Kellwood, filed last month to sell stock to the public and separate from its parent. In Europe, Prada, Salvatore Ferragamo, and Bruno Cucinelli have listed shares in the last couple of years.

US design houses have had a mixed record as publicly traded companies. The capriciousness of shoppers’ taste can lead to volatile stock performance, which is anathema to investors who typically prefer stocks that show steady growth.

Kenneth Cole, the purveyor of shoes, bags, and apparel, took his company private in February 2012 after years of poor share performance. At that time, Cole said the pressures of the public markets had caused the company to focus on short-term earnings at the expense of fashion innovation.

In the 1990s, several fashion companies disappointed as publicly traded stocks, most glaringly the highly publicized offering by Donna Karan. Karan’s business faltered early on as a public company and its stock struggled for years. Ultimately, though, she made huge personal profits selling her business to the European conglomerate LVMH.

Traditionally, Wall Street favors the stocks of companies with diverse portfolios of brands and more reliable earnings, like the VF Corp. and the Jones Apparel Group, over ones with their fortunes tied to a single designer. An exception is Ralph Lauren.

But today, bankers and analysts say, investors are clamoring for “pure plays” instead of companies with multiple brands. For instance, Fifth & Pacific, formerly known as Liz Claiborne, has been trying to sell slower-growth lines like Lucky and Juicy Couture to concentrate on its hottest brand, Kate Spade.

“What investors crave is a high-growth story, and if it has ‘star power,’ even better,” said John Berg, chief executive of the investment bank Financo.

“The problem with these trendy brands and high-growth stories is that the markets love you when you’re hot,” Berg said. “But once you lose your luster, Wall Street is unforgiving and moves right on.”

Loading comments...

You have reached the limit of 10 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week