Business

New from Hershey: soft caramels

The Lancaster caramel line will be tailored to the markets around the world in which it is sold.
Hershey Co. via Associated Press
The Lancaster caramel line will be tailored to the markets around the world in which it is sold.

NEW YORK — Hershey Co. is launching a new candy brand, its first in 30 years, a soft caramel creme line called Lancaster. And it is taking a double-barreled approach, debuting the candy in the United States and China at once.

China is increasingly a focus for US companies seeking to offset slower growth in developed markets like North America. Hershey, which makes Kit Kat, Twizzlers, and Hershey’s Kisses, said new products in the United States and overseas helped its net income rise 18 percent in the most recent quarter.

‘‘China and the US are major focus markets for the company,’’ said Steven Schiller, senior vice president.

Advertisement

The Lancaster name stems from founder Milton Hershey’s first candy company, Lancaster Caramel Co., founded in 1886.

Get Talking Points in your inbox:
An afternoon recap of the day’s most important business news, delivered weekdays.
Thank you for signing up! Sign up for more newsletters here

Caramel is a fast-growing category globally, Schiller said, growing faster than chocolate.

Associated Press