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The Boston Globe

Business

Upworthy cracks code for getting progressive values to go viral

NEW YORK — There is conventional wisdom about what kind of material will go viral on the Internet: celebrity slide shows, lists like 10 tips for losing belly fat, and quirky kitten antics.

And then there is the path of Upworthy.com, whose goal is to make more serious content as fun to share as a “video of some idiot surfing off his roof.”

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