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The Boston Globe

Business

Sales of Diet Coke starting to fizzle

Increasingly, consumers wary about sweeteners

NEW YORK — Diet Coke, the country’s number two soda, might be losing some of its pop.

During a conference call with analysts Tuesday, a Coca-Cola executive noted that Diet Coke was “under a bit of pressure” because of people’s concerns over its ingredients, alluding to the growing wariness of artificial sweeteners in recent years.

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