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The Boston Globe

Business

On the job

Tapping the inner fashionista in young girls

FPgirl, a Beverly online retailer, was created for tweens, who typically love to play dress-up, doodle fashion sketches, and shop for the latest styles, said Alanna Mallon, 42, a merchandise designer for the firm. Aspiring fashionistas select online templates, personalize with virtual trims and embellishments, and then can purchase this custom-made outfit, made in a local factory.

“FPgirl offers a fun outlet for creative self-expression and also a safe, interactive environment where kids can crowd-source ideas and insights,” said Mallon.

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