SUNNYVALE, Calif. — New York Times technology columnist and gadget reviewer David Pogue is leaving the newspaper to cover similar topics for Yahoo.
The hiring announced Monday is the latest step in Yahoo CEO Marissa Mayer’s effort to infuse the Internet company’s website with more compelling content that will persuade people to visit more frequently and stick around longer. Mayer is hoping the increased traffic will substantially boost Yahoo’s ad sales, although that has not yet happened during her first 15 months on the job.
Pogue built a loyal following reviewing devices and online services while delving into other technology issues during the past 13 years at the Times.
As he did at the Times, Pogue will write columns and produce videos at Yahoo. He also will oversee a planned expansion of Yahoo’s consumer technology coverage.
Pogue said he will continue several other gigs , such as appearances on the ‘‘CBS Sunday Morning’’ program and ‘‘NOVA’’ specials on PBS.
Pogue’s multimedia blitz helped establish him among the world’s most influential technology writers. His clout has helped him amass nearly 1.5 million followers on Twitter.