LONDON — They make fine cheese in the English village of Stilton. Just don’t call it stilton.
British authorities said Wednesday that a local pub can’t market its blue-veined cheese as stilton because that name is protected by EU legislation.
The Bell Inn has been forced to sell its cheese as ‘‘Bells Blue’’ rather than stilton.
The EU rules say the name can only apply to cheese from the English counties of Leicestershire, Derbyshire, and Nottinghamshire.
Stilton lies outside that area, but became renowned for selling the sharp-tasting cheese in the 18th century. Historians are divided about whether it was traditionally made there.
Bell Inn landlord Liam McGivern vowed to fight on.
‘‘It’s ridiculous that we can’t make stilton in Stilton,’’ he said.