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The Boston Globe

Business

Disney kids series to debut on an app

LOS ANGELES — A cat in a pink cowboy hat is leading Disney’s television operation deeper into the Wild West of mobile viewing, where it hopes to connect with the company’s core audience.

Noting that tablet computers like the iPad are increasingly the “first screen” for preschool-age viewers, Disney executives said they would make the first nine episodes of a new series available on mobile devices first. The series, “Sheriff Callie’s Wild West,” will arrive on the Watch Disney Junior app and a related website Nov. 24. Then, early next year, the series will have its debut on two traditional TV networks, Disney Channel and Disney Junior.

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