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The Boston Globe

Business

Shirley Leung

What happens if they can’t tell Vegas from Boston

Ends up, what happens in Vegas doesn’t stay in Vegas, and Pat Moscaritolo is learning that the hard way.

Moscaritolo is the head of the Greater Boston Convention & Visitors Bureau, and two weeks ago, while on a trip to Las Vegas to promote Boston as a place for conventions, he did something that seemed like a great idea. He, along with other industry partners, went wild Boston style and set up an elaborate booth emblazoned with the slogan “What Happens In Boston Changes the World.” They even put the phrase on buttons and proudly wore them around Sin City.

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