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The Boston Globe

Business

Overseas, Twitter is user-rich but ad-poor

BERLIN — From Manila to Madrid, international consumers represent more than three-quarters of the 232 million people who regularly use Twitter.

The problem is, Twitter is still figuring out how to make money abroad. The company got 26 percent of its total revenue from markets outside the United States in the third quarter, compared with around 17 percent at the end of last year, according to regulatory filings.

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