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The Boston Globe

Business

Clean Harbors seeks boost from NASCAR link

Wants to reach race sponsors in need of environmental services

Clean Harbors Inc., the Norwell-based environmental services company best known for cleaning Superfund sites, oil spills, and some of the nation’s worst natural- and man-made disasters, is now helping make greener one of the world’s most popular sports: NASCAR.

Nearly a year after acquiring Safety-Kleen Systems Inc., which recycles oil from race cars, Clean Harbors is trying to build on that foothold to promote its own brand among NASCAR’S racing franchises and corporate sponsors who might need its other environmental services.

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