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The Boston Globe


With shorter shopping season, retailers start push early

Six fewer days between Thanksgiving and Christmas

The holiday shopping season is just revving up and retailers are already trying to cut their losses. With six fewer days between Thanksgiving and Christmas this year than last, many are pushing to get shoppers into stores and on websites sooner rather than later, hoping to jump-start early spending.

From small local shops to giant national chains like Target Corp., companies are hoping to make more with less — doing whatever they can to compensate for the compressed 27-day shopping period. In case you haven’t noticed the advertising blitz, many are pushing Internet deals and doorbuster promotions far in advance of Black Friday.

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