You can now read 10 articles in a month for free on Read as much as you want anywhere and anytime for just 99¢.

The Boston Globe


Super Bowl commercial time already sold out

NEW YORK — The phrase “going, going, gone” is associated with baseball rather than football, but Fox Broadcasting is telling advertisers that commercial time during Super Bowl XLVIII on Feb. 2 is, finally, gone.

Because the Super Bowl is the biggest day of the year for advertising as well as football, the pace of sales of commercial time for ads shown during each game is closely watched by Madison Avenue. To be sold out just after Thanksgiving is an above-average result, meaning demand for spots was strong; when demand is weak, as during recessions, for instance, the network broadcasting the Super Bowl may have spots left to sell until the weekend of the game.

Loading comments...

You have reached the limit of 10 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week