Business

Comcast Center in Mansfield renamed Xfinity Center

The Comcast Center in Mansfield.

Globe File

Some of us remember when Mansfield outdoor amphitheater was called Great Woods. Now it’s been newly christened as the Xfinity Center, the fourth name in 27 years.

Now, stay with us here because this gets a bit confusing. Comcast in 2008 bought naming rights for the venue — then called the Tweeter Center after the now-bankrupt electronics chain — and immediately dubbed it the rather obvious Comcast Center. On Wednesday, Comcast and concert promoter Live Nation changed the name again, to the Xfinity Center, a nod to the company’s television and Internet business. Got it?

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“We are excited to place the name Xfinity on one of the most-loved entertainment venues in New England,” said Steve Hackley, senior vice president of Comcast’s Greater Boston region.

The Comcast Center — uh, make that Xfinity Center — can hold 19,900 people and hosts 35 to 40 concerts annually.

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Just to be safe, you probably don’t want to get an Xfinity Center tattoo.

Globe Staff

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