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Comcast launches Bruins On Demand feature

Comcast said it has launched a new series of programs called Bruins On Demand in partnership with the Boston Bruins and NESN. 

The partnership will deliver local hockey fans extended coverage of the team, ranging from behind-the-scenes features to entire game replays.

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The feature is available to Comcast’s Xfinity TV customers in Massachusetts, New Hampshire, Vermont, and Maine at no additional cost, the company said.

Bruins On Demand offerings will include the “Behind the B” series as well as “The Week Ahead,” which is a preview of the on and off ice happenings of the team in the coming week, a production of BruinsTV. 

Another Bruins On Demand option enables fans to tune into replays of NESN’s Bruins game telecasts within four hours of each game’s conclusion.  Games are available On Demand for 24 hours.

Comcast offers similar on demand coverage of the Red Sox and Celtics.

NESN is owned by the Boston Red Sox and Boston Bruins. The principal owner of the Red Sox is John Henry, who also owns The Boston Globe, BostonGlobe.com, and Boston.com.

Chris Reidy can be reached at reidy@globe.com.
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